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Who founded Mid-Day Squares?
Daily Hive reported on 2024-07-15 that Jake Karls, Lezlie Karls and Nick Saltarelli are the founders of Mid-Day Squares, a Montreal-based company that launched in 2018.
How did Mid-Day Squares start?
Shopify's Off the record series reported on 2026-08-20 that Karls made a better chocolate bar for Saltarelli in their Montreal condo kitchen, that the first flavour, Fudge Yah, launched in 2018, and that Jake Karls was brought in to build the hype.
How big has Mid-Day Squares grown?
In an AUFI INDEX interview published 2026-04-02, the company was described as having a team of 50, a factory in Quebec, and tens of millions of dollars in investment and sales.
What is Karls's role at the company?
Daily Hive, on 2024-07-15, quoted Jake Karls saying Lezlie Karls and Nick Saltarelli are co-CEOs of Mid-Day Squares. The Startupfest speaker page, checked on 2026-09-24, lists Karls as co-founder, co-CEO and creative director.