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James Tani

Co-founder, TradeRev

Automotive Tech

James Tani is one of the four co-founders of TradeRev, the Toronto app for live dealer-to-dealer car auctions. Auto Remarketing Canada reported in April 2022 that he had become TradeRev president, succeeding Mark Endras, while staying on as executive vice president of KAR's Canadian dealer sales team. He came to TradeRev after 15 years in automotive retail and wholesale.

James hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because James co-founded TradeRev, which appears in 2 talks in the archive.

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Quick answers

Did James Tani co-found TradeRev?

Yes. Auto Remarketing's 3 October 2017 report on KAR Auction Services buying the remaining interest in TradeRev says the company was launched by CEO Mark Endras "along with co-founders Wade Chia, Jae Pak and James Tani", all of whom kept leadership roles. Auto Remarketing Canada (2022-04-19) says Tani "co-founded TradeRev in Canada in 2011 with Endras, Wade Chia and Jae Pak, after 15 years of working in both retail and wholesale automotive."

What roles did James Tani hold at TradeRev and KAR?

Auto Remarketing Canada reported on 2022-04-19 that KAR named Tani president of TradeRev, succeeding Mark Endras, and that he would "also remain in his position as executive vice president of KAR's Canadian dealer sales team", reporting to KAR chief digital officer James Coyle. These are 2022 titles; TradeRev was merged into OPENLANE Canada in 2023, and no page read 2026-10-27 states his current role.

What does James Tani do today?

Not established. Searches run 2026-10-27 found no current company page, release or interview naming him with OPENLANE or any other employer. The most recent page found is Auto Remarketing Canada's 19 April 2022 report on his appointment as TradeRev president.

Has James Tani spoken at TechTO?

No. TradeRev's TechTO connection runs through co-founder Mark Endras, who spoke on the TechTO stage on 24 January 2017 and 27 October 2017. Tani did talk about TradeRev's growth on an Auto Remarketing podcast recorded at the Auto Remarketing Canada Conference in Toronto and posted 2018-04-24.

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Maintained by TechTO · facts sourced and dated · last reviewed Oct 27, 2026