On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Jason ↗
In their words
what I'm really excited for is technology to truly disrupt the creative space disrupt in a way that redefines traditional business models and makes historical mediums and formats obsolete
despite all the improvements in technology that have helped deliver stronger creative I do believe people are still an asset
I think people create and I think technology automates and technology won't replace people it might elevate the work those people are doing
Around the web ×1
Quick answers
What does Jason Cassidy do now?
He is president and general manager of Endy, the Canadian online mattress brand owned by Sleep Country, appointed in May 2024. He joined from Porta, a frozen-food business where he was general manager and then president.
What did Jason Cassidy talk about at TechTO?
How marketing technology has improved creative work rather than replaced it — targeting, new ad formats and faster measurement — and why he is still waiting for technology to disrupt the creative business the way Netflix disrupted cable.
What is the creative impact score he described?
A 0-100 index he built at Cara Foods from three Facebook metrics — ad recall, site clicks and engagement — divided by impressions to strip out spend, then weighted, so creative could be compared across 10 brands and hundreds of campaigns in real time.