The people
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Working at Endy
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About
Endy launched in 2015 as a direct-to-consumer bet that Canadians would buy a mattress online, sight unseen, on the strength of a 100-night trial and free delivery. It sold a single foam mattress at one price rather than a showroom's worth of options, and expanded into pillows, bedding and bed frames. In November 2018 Sleep Country Canada — the country's largest mattress retailer — agreed to acquire it for up to $89 million, one of the larger Canadian direct-to-consumer exits of that period. Endy continues to operate as a subsidiary brand; its founders stayed on after the deal, Gettis as chief executive and Ruparell as chairman, and told BetaKit at the time that they wanted the company to stay independent and Canadian.
Backers
Owned by Sleep Country Canada since the November 2018 acquisition. Earlier private funding is not established from a citable source.
Quick answers
Who founded Endy and when?
Mike Gettis and Rajen Ruparell, in Toronto in 2015.
What happened to Endy?
Sleep Country Canada acquired it in November 2018 in a deal worth up to $89 million. It runs as a subsidiary brand rather than being folded in; both founders stayed with the company after the sale.
What does Endy sell?
A foam mattress shipped compressed in a box, sold online with a 100-night trial, plus pillows, bedding and frames.
Who from Endy is in this directory?
Jason Cassidy, its president and general manager.