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M

Mike Gettis

Co-founder, Endy

Consumer

Mike Gettis co-founded Endy, the Toronto mattress-in-a-box company, with Rajen Ruparell in 2015 and led it as chief executive through its 2018 sale to Sleep Country Canada. Gettis has since stepped away from the chief executive role at Endy and co-founded Kilne, a Canadian cookware company.

Mike hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Mike co-founded Endy.

Around the web ×4

Podcast
Mike Gettis | Co-Founder & CEO, Kilne | Finding your path to action and creating successful consumer brands from scratchBehind the Brand
2023
Interview
Following Sleep Country acquisition, Endy's founders want to stay independent and CanadianBetaKit
2018
Article
Endy's Mike Gettis on leveraging the "lightning rod" of customer experience to scaleBetaKit
2018
Podcast
Mike Gettis (Endy Sleep)Marketing Jam (Jelly Digital Marketing & PR)
2016

Quick answers

Did Mike Gettis co-found Endy?

Yes. BetaKit reported on 2018-12-27, after the Sleep Country acquisition, that Gettis and Rajen Ruparell co-founded Endy, which launched in 2015, with Gettis as CEO and Ruparell as chairman.

Why did the Endy founders avoid venture capital?

BetaKit reported on 2018-12-27 that Gettis said the founders turned down VC term sheets because they carried terms that did not help the entrepreneurs and gave investors too much operational control.

What is Mike Gettis doing now?

A GlobeNewswire release dated 2024-10-03 describes Gettis as the former CEO of Endy and co-founder and CEO of Kilne, a Canadian cookware company. The Behind the Brand podcast, on 2023-01-09, also introduced Gettis as co-founder and CEO of Kilne.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 24, 2026