On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Jeff ↗
In their words
Everybody tries saying, oh you guys are going to be a super app, you're going to do it all, you're going to be the connected trip, you're going to solve all aspects of travel. That's really enticing.
We focus on little verticals, problems that our customers are after, and then we do that really well. We scale within a small little vertical rather than thinking big market scale.
The innovation is happening so fast, companies are trying to keep up. They're looking to smaller companies like ours. And it's a real awkward balance, because they want these services to be part of their own brand, yet they don't necessarily want to invest too early.
Quick answers
What is Tripian?
A Toronto B2B travel technology company. Its own site describes it as "an AI-powered B2B travel technology platform that enables airlines, hotels, and travel brands to offer personalized, bookable in-destination experiences," and claims 550+ destinations, 4M+ points of interest and 300,000+ bookable experiences.
Why does he resist building a super app?
Because it costs focus. He told TechTO that the pull to become "the connected trip" is enticing but that Tripian instead scales inside narrow verticals its customers actually ask for — his framing was that travel is a huge industry made of many small niches.
What is the enterprise sales cycle like?
Long. He told TechTO in December 2025 that a contract signed that day had been worked for five years, originating pre-pandemic — a big customer that brought credibility but neither the scale nor the investment the original deal implied.