On the TechTO stage ×1
First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about Jeff ↗
In their words
if you haven't thought through distribution you're dead don't waste your time
go to where the pain is they are going to be very compelled to want to buy and change not the people making money every time you show up
Around the web ×3
Quick answers
Who is Jeff Ruby?
Founder and CEO of Newtopia, the Toronto habit-change company he started in 2008 after losing his father to cancer. He earlier co-founded and was COO of Cleveland Clinic Canada, Life Screening Centers and Genetic Diagnostics.
What does Newtopia do?
It is a tech-enabled habit change provider focused on preventing the progression of chronic disease, pairing genetic and behavioural assessment with one-to-one human coaching. It is listed in Canada on the TSX Venture Exchange (TSXV: NEWU) and quoted in the US on the OTCQB.
What did Jeff Ruby speak about at TechTO?
'If You Build It, They Won't Come' — presented at TechTO in January 2016 at Toronto City Hall's Council Chambers.