Jenise Lee

Founder & CEO, CertClean

ConsumerTorontoOn TechTO stages since 2016

Jenise Lee founded CertClean, Canada's certification for safer beauty and personal care products, which screens product labels against more than 1,400 questionable ingredients. A Waterloo chemical engineer and Schulich MBA, she started it after losing her aunt and brother to non-genetic cancers. She spoke at TechTO in December 2016.

On the TechTO stage ×1

TECHTO9:58

Jenise Lee of CertClean presents Getting Everything Done

TechTO · December 2016

Watch on YouTube ↗

First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about Jenise ↗

In their words

Stay true to the problem, be flexible with your method.

TechTO, Dec 2016 · watch at 04:01 ↗

Mindless hustle will hurt you in your startup.

TechTO, Dec 2016 · watch at 06:11 ↗

A few quotes can’t cover everything Jenise said on the TechTO stage. 1,600+ talks are searchable.Ask about Jenise ↗

Around the web ×3

Article

Jenise Lee (MBA '12)Schulich School of Business

2021

Article

Jenise Lee — Women in Engineering profileUniversity of Waterloo

2021

Interview

Insider Q&A: Jenise Lee, Founder of PurPicks and CertCleanFresh Beauty Fix

2020

Quick answers

What is CertClean?

A Toronto-based certification for safer beauty and personal care products. Certified products have had their labels screened against more than 1,400 potentially harmful chemicals, so shoppers can recognize cleaner formulations on the shelf. Jenise Lee founded it and is CEO.

Why did Jenise Lee start CertClean?

She spent years as an environmental engineering consultant helping industries clean up contamination they had caused, then lost her aunt and brother to non-genetic cancers. She took an MBA and built a proactive alternative: a certification shoppers could act on.

What did Jenise Lee speak about at TechTO?

'Getting Everything Done' — why saying no, including to your own ideas, is what makes the rest possible. Presented at TechTO in December 2016.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 26, 2026