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Did Jennifer Reid co-found Rival Technologies?
Research Live reported on 2021-09-23 that Eileen Campbell and siblings Andrew and Jennifer Reid co-founded the parent group (then Reid Campbell Group, now Rival Group) in 2018, launching Rival Technologies and Reach3 Insights at the same time.
What is Jennifer Reid's current role?
Rival Technologies' leadership page, checked 2026-09-25, lists Reid as Co-CEO and Chief Methodologist of Rival Group and as a director. Research Live reported on 2023-05-26 that Reid was named co-CEO alongside Andrew Reid, after serving as president and chief methodologist of Rival Technologies.
What did Jennifer Reid do before Rival?
The same leadership page, checked 2026-09-25, says Reid started at Angus Reid Group, joined Vision Critical in 2003 and served there as Executive Vice President of Corporate Strategy, helping develop the methodology behind its insight community product.
What does Jennifer Reid focus on at Rival?
On the Ponderings from the Perch podcast, published 2026-05-29, Reid discussed mobile-first research communities and why Rival Group chose to build its own research panel. The 2023 co-CEO announcement on Rival's site says Reid oversees customer success.