On the TechTO stage ×1
First seen on the TechTO stage in 2021. Every talk is searchable — ask the archive about Jesse ↗
In their words
Buying a home is one of the most exciting times in someone's life, but getting a mortgage really sucks. It's inconvenient, inefficient, so confusing, with a ton of penalties — and it's really biased. If you go to one bank you're only getting that one option.
Our predictive technology goes to work negotiating with over 30 banks and lenders to tailor the mortgage options specifically for these clients' needs.
This is where we shift from human opinion to data intelligence.
Around the web ×2
Quick answers
Who is Jesse Abrams?
The co-founder and CEO of Homewise, which he started in Toronto in late 2018 with Carlos Medeiros. He studied at McGill and spent 2011 to 2015 at General Mills, where he led the digital business for the company's Canadian arm.
What does Homewise do?
It is an online mortgage brokerage. A buyer fills in one five-minute application and Homewise negotiates across more than 30 banks and lenders, showing the lender, the rate and the terms rather than a rate alone. It is free to the borrower; lenders pay the commission.
What did Jesse Abrams present at TechTO?
He demoed Homewise at the Intuit Prosperity Accelerator Demo Day on the TechTO stage in March 2021, arguing that the mortgage process is biased toward whichever single bank a buyer walks into, and showing the recommendation system the company calls mortgage match.