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Jim Robeson on the TechWaterloo stage

Jim Robeson

Co-founder & CEO, PiinPoint

Location intelligenceWaterlooOn TechWaterloo stages since 2016

Jim Robeson is co-founder and CEO of PiinPoint, a Waterloo location-intelligence company that tells retailers where to open stores. He and Adam Saunders started it in 2013 and took it through Y Combinator in 2014. His 2016 TechWaterloo talk was about burnout: how building the company nearly cost him his health and his relationship.

On the TechWaterloo stage ×1

First seen on the TechWaterloo stage in 2016. Every talk is searchable — ask the archive about Jim

In their words

We help businesses find the best locations for growth.

TechWaterloo, Oct 2016 · watch at 0:04

Some lessons learned and what I have changed: I now add thirty to fifty percent more time to any task that I take on. I set boundaries. When I go home that night, 7am to 7pm is what I work.

TechWaterloo, Oct 2016 · watch at 5:03

You're going to work your ass off as much as you can to build your startup, there's no question of it. But in my opinion, family, friends, your company and your health are so important, and you cannot neglect those at all.

TechWaterloo, Oct 2016 · watch at 5:26
A few quotes can’t cover everything Jim said on the TechWaterloo stage. 1,600+ talks are searchable.Ask about Jim

Quick answers

Who is Jim Robeson?

Co-founder and CEO of PiinPoint, a Waterloo location-intelligence software company he started with Adam Saunders in 2013 and took through Y Combinator in 2014.

What does PiinPoint do?

It tells retailers exactly where to locate. As Robeson put it on stage, if a brand wants to open hundreds of stores, PiinPoint identifies every specific location where they are most likely to succeed.

What was his TechWaterloo talk about?

Burnout and balance. He described maxing out his credit and student line of credit, driving 16 hours round-trip once a month to see his girlfriend, and collapsing one morning, before learning to set limits so the company didn't cost him his health or his relationships.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 24, 2026