On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Joe ↗
In their words
And my name today is Joe Noss. I have the name of my great-grandfather because of his stubbornness and because of Canada.
My company has been incorporated for less than a year and we have been able to secure a sole source contract with the federal government.
In this day and age where AI commoditizes software, where it's so easy to build anything, barriers to entry, challenging sales channels are exactly what you want, exactly how you can win in the longer term.
More from TechTO ×1
Around the web ×1
Quick answers
Who is Joe Noss?
Co-founder and CEO of Publicus, a Toronto AI company that helps small businesses find and win Canadian government contracts. He worked three years at Deloitte on government technology projects before founding Publicus in 2024.
What did Joe Noss talk about at TechTO?
At TechTO Together Toronto in November 2025 he argued that winning government contracts is how Canadian founders give back, and walked through three ways to break in: sole-source contracts, partnering with large consulting firms, and government innovation challenges.
What is Publicus?
An AI procurement platform that monitors government tenders across dozens of websites and helps vendors find and win contracts. Noss said on stage his own company secured a federal sole-source contract within its first year.