On the TechTO stage ×1
First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about John ↗
In their words
Hustle is not about sleazy or scheming. Hustle is about finding the most efficient path to a very good business outcome.
We're basically a proximity marketing platform. Proximity is a huge component of relevance on mobile — where you are, what matters to you.
It's about being considerate, and considerate is really about being personal. If I send you something that's completely irrelevant because I haven't done my research, then I'm wasting your time.
Quick answers
Who is John Coombs?
Co-founder of Rover Labs, a Toronto proximity-marketing platform that delivered location-based content inside retailer and sports-team apps. He spoke at TechTO in 2015 on how startups can out-hustle enterprise competitors.
What did Rover Labs do?
It used iBeacon and GPS to let enterprise marketers deliver proximity-based content in their mobile apps — for NHL and NBA arenas and large retailers. The company's website is now parked and it appears to have wound down.