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John Philip Green on the TechTO stage

John Philip Green

Founder, CareGuide

MarketplacesTorontoOn TechTO stages since 2015

John Philip Green founded CareGuide, the Toronto company behind Sitter.com, Housekeeper.com, PetSitter.com and nanny-sharing marketplace Nanny Lane. He started it in 2012 after his father's illness and his son's birth, bought the category's best domain names, and grew it past $5M in annual recurring revenue. He spoke at TechTO in 2015 and 2017.

On the TechTO stage ×2

First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about John

In their words

One hack that I arrived at before I even started this business was to recognize that domain names are prepaid marketing. Imagine launching your websites and they already have traffic and traction.

TechTO, Jan 2015 · watch at 4:50

Don't accept intros to angel investors from non-investors. If someone wants to introduce you to angel investors, say: hey, that's great, and I would love to have that introduction — when you invest first.

TechTO, Jan 2015 · watch at 6:13

We crossed five million dollars in annual recurring revenue this fall, which is a fun milestone, and we're at 1.7 million users a month.

TechTO HealthTO, Nov 2017 · watch at 2:30
A few quotes can’t cover everything John said on the TechTO stage. 1,600+ talks are searchable.Ask about John

Around the web ×1

Quick answers

What is John Philip Green known for?

Founding CareGuide, the Toronto operator of care marketplaces including Sitter.com, Housekeeper.com, PetSitter.com and CanadianNanny.ca, and launching its nanny-sharing service Nanny Lane in 2017.

What did John Philip Green do before CareGuide?

He studied mathematics at the University of Waterloo, founded the online education publisher Savvica, and was CTO of FinanceIt. He incubated CareGuide while an entrepreneur in residence at Jesse Rasch's investment firm Hedgewood.

How did CareGuide raise its first round?

A $1.3 million seed round from around 55 angel investors, closed in September 2014. He told the TechTO stage in January 2015 that he only accepted introductions to angel investors from people who had already invested themselves.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 16, 2026