On the TechTO stage ×2
Jonah Midanik of Limelight Platform presents From Service To Scale
Watch on YouTube ↗
Calico and Acceleprise
Watch on YouTube ↗First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about Jonah ↗
In their words
You've got to have a problem. The bigger the problem the better. If you can see it in a few of your clients, great. If you can see it in yourself, even better. If you can see it in everyone you encounter, even better still.
In a service business the correct answer was 'yes sir.' In a product business the correct answer is focus.
Do you want to take the shot for scale? Either answer is fine, but you cannot serve both masters — or at least, we couldn't come close.
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Quick answers
Who is Jonah Midanik?
A Toronto entrepreneur and investor. He founded Limelight Platform, an experiential-marketing software company, and is now General Partner and COO at Forum Ventures, a B2B SaaS fund and accelerator.
What did Jonah Midanik build before Forum Ventures?
Limelight Platform. He told the TechTO stage in 2015 that he and his co-founders ran an advertising agency, built a rough internal tool for their brand clients, and turned it into a product company. He remains its chair.
What does he do at Forum Ventures?
He is General Partner and COO, and runs Forum's AI Studio, which launches AI-native B2B companies. Forum backs and accelerates early-stage B2B SaaS founders.