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Limelight Platform

Limelight Platform is a Toronto experiential-marketing software company. It gives brands one system to run live events and activations — capturing leads, personalizing the on-site experience, and measuring ROI. Jonah Midanik founded it out of an advertising agency and built it into a product company.

MarketingTorontoFounded 2014limelightplatform.com

The people

What they build

Limelight PlatformExperiential-marketing software: capture leads at live events, personalize the on-site experience, and measure the ROI of activations in one place.Product page ↗

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Working at Limelight Platform

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On the TechTO stage

Every talk is searchable — ask the archive about Limelight Platform

About

Limelight Platform is a Toronto software company for experiential and event marketing, used by brands to run live activations and measure their return. Founder Jonah Midanik told the TechTO stage in December 2015 that the company grew out of an advertising agency he and his co-founders ran: they built a rough internal tool for their own brand clients, tested it against real work, and productized it once they saw the same problem everywhere. In June 2021 the company appointed Terry Foster — an advisor since its early days — as CEO, with Midanik moving to chair; it later acquired experiential-data company Meshh.

Backers

Venture-backed. Founder Jonah Midanik has said he raised eight figures of capital for the company. Specific investor names are not published here, so this is left as an assumption rather than confirmed.

Some figures are founder-stated, not independently confirmed

Quick answers

What does Limelight Platform do?

It sells experiential-marketing software that brands use to run live events and activations — capturing leads, personalizing the on-site experience, and measuring ROI in one system.

Who founded Limelight Platform?

Jonah Midanik founded it in Toronto, building it out of an advertising agency he ran with his co-founders. He is now the company's chair; Terry Foster became CEO in June 2021.

How did Limelight get started?

Out of a service business. Midanik told the TechTO stage in 2015 that his agency built a rough internal tool for its brand clients, then productized it once the same problem showed up in everyone they met.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 24, 2026