On the TechVancouver stage ×1
First seen on the TechVancouver stage in 2016. Every talk is searchable — ask the archive about Jordan ↗
In their words
Finally, you need to be really, really data-driven. At the end of the day your opinions don't actually matter — what matters is the numbers.
In order to be a good growth hacker you need three different things. Number one, you need to know how to do basic coding.
It stands for acquisition, activation, retention, referral and revenue — all of the points you need to focus your attention on and try to growth-hack each of them.
Around the web ×1
Quick answers
Who is Jordan Gutierrez?
CEO of Wishpond, the Vancouver marketing-software company. He joined in 2011 as Chief Operating Officer, ran revenue, growth and marketing for 15 years, and was appointed CEO in March 2026.
Is Jordan Gutierrez a Wishpond co-founder?
No. Wishpond was founded in 2009 by Ali Tajskandar. Gutierrez joined two years later as COO and became CEO in 2026, when Tajskandar moved to lead the spun-out company SalesCloser.
What did he talk about at TechVancouver?
Growth hacking a startup — the AARRR 'pirate metrics' (acquisition, activation, retention, referral, revenue), why a growth hacker needs coding, design and data skills, and why the numbers beat your opinions. TechVancouver, 2016.