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Jules Cowan-Dewar on the TechTO stage

Jules Cowan-Dewar

Chief Marketing Officer, Cabot

MarketingTorontoOn TechTO stages since 2019

Jules Cowan-Dewar is Chief Marketing Officer at Cabot, the golf resort developer she joined as VP of Sales & Marketing in January 2020. Before that she ran marketing at Indigo Books & Music through its Canadian growth and US expansion, and brought the hits and misses of retail digital transformation to the MarketingTO stage.

On the TechTO stage ×1

First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Jules

In their words

the ones that make the news are the ones that have used all of those learnings online to do something super cool in a physical retail space

TechTO MarketingTO, Apr 2019 · watch at 04:01

for those of us who have the luxury of having a physical space where we interact with customers the human psychology of what customers are doing how they're interacting with our products is like an amazing untapped resource

TechTO MarketingTO, Apr 2019 · watch at 06:53
A few quotes can’t cover everything Jules said on the TechTO stage. 1,600+ talks are searchable.Ask about Jules

Around the web ×1

Quick answers

What is Jules Cowan-Dewar known for?

Leading marketing at Indigo Books & Music during its expansion, and now serving as Chief Marketing Officer at Cabot, the golf resort developer.

What did Jules Cowan-Dewar speak about at TechTO?

'Digital Transformation: Hits & Misses in Retail' at MarketingTO in April 2019 — the successes and failures of her retail career, told from inside a national chain.

Where did Jules Cowan-Dewar work before Cabot?

Indigo Books & Music, in marketing leadership roles. She moved to Cabot as VP of Sales & Marketing in January 2020.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 26, 2026