On the TechTO stage ×1
First seen on the TechTO stage in 2013. Every talk is searchable — ask the archive about Julia ↗
In their words
the better your product in quality the harder it is to scale
consumers do lie. So, when you ask people, what do you actually want? You're trying to do product market fit testing. People have these really idealized ideas of how they actually live and how they actually eat
Don't ask your friends. Don't ask your mom. Don't do any of that. Actually do the hard things.
Around the web ×1
Quick answers
What is Julia Kirouac known for?
Founding nud fud, an organic, grain-free Toronto snack brand she has run since 2013, and winning NEXT Canada's inaugural W. Galen Weston Top Entrepreneur Award.
What did Julia Kirouac speak about at TechTO?
'The Real Cost of Clean Food in Canada' at Commerce Toronto in 2026 — margins, trade spend, listing fees, and the gap between what consumers say they want and what they buy.
What else does Julia Kirouac run?
Wild Ones Organics, a newer brand she launched into Walmart, alongside nud fud.