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Justin Adler on the TechTO stage

Justin Adler

Co-founder, COO & CPO, NorthOne

FintechTorontoOn TechTO stages since 2016

Justin Adler is a co-founder of NorthOne and its COO and Chief Product Officer. NorthOne is a business banking app used by hundreds of thousands of American small businesses. He was on the founding team at Frank And Oak before that, and came to TechTO in 2019 with what he had learned raising early rounds.

On the TechTO stage ×1

First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about Justin

In their words

if someone says maybe to you it's a no stop talking to them unsubscribe okay you want everyone to say yes at every level and that's the only way that you're gonna devote more time to them

TechTO, May 2019 · watch at 04:22

a huge wait list of people who really want you who really like your idea is like a thousand times more valuable than like a perfectly executed product

TechTO, May 2019 · watch at 06:25

every person that invests in your company is literally becoming your business partner it's really a marriage so don't think of them just as ATMs

TechTO, May 2019 · watch at 07:21
A few quotes can’t cover everything Justin said on the TechTO stage. 1,600+ talks are searchable.Ask about Justin

Around the web ×1

Quick answers

What is Justin Adler known for?

Co-founding NorthOne, a digital business bank account for small businesses and freelancers, where he leads operations and product.

What did Justin Adler speak about at TechTO?

'Successful Early Stage Fundraising' in May 2019 — his own lessons from raising NorthOne's early rounds.

What did Justin Adler do before NorthOne?

He was part of the foundational team at Frank And Oak, and built adtech products used by companies including Shopify and BMO.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 25, 2026