Justin Herlick

Co-founder & CEO, Pine

FintechTorontoOn TechTO stages since 2021

Justin Herlick is co-founder and CEO of Pine, the Toronto digital mortgage company he started in 2021 with Jonathan Shih. Pine is both broker and lender, has passed $1B in mortgages under administration, and partners with Wealthsimple. He worked at Silicon Valley fintech Blend before coming home to build it.

On the TechTO stage ×1

TECHTO FOUNDER JOURNEY16:40

The Founders Journey (LIVE) ft. Justin Herlick of Pine

Founder Journey · August 2023

Watch on YouTube ↗

First seen on the TechTO stage in 2021. Every talk is searchable — ask the archive about Justin ↗

More from TechTO ×6

Podcast

The Founders Journey (LIVE) ft. Justin Herlick of PineFounder Journey · their episode

2023

Podcast

TechTO Firesides ft. Justin Herlick of PineTechTO Together · their episode

2023

Newsletter

September 26, 2024: All under one roof 🏠The TechTO newsletter · mentions Justin

2024

Newsletter

August 23, 2023: Lessons learned from Silicon ValleyThe TechTO newsletter · mentions Justin

2023

Newsletter

February 6, 2023: The Time is Now to Start a CompanyThe TechTO newsletter · mentions Justin

2023

Newsletter

February 3, 2023: Talk To Your CustomersThe TechTO newsletter · mentions Justin

2023

Around the web ×1

Article

Pine unveils new real estate tools after topping $1 billion CAD in managed mortgagesBetaKit

2025

Quick answers

What is Justin Herlick known for?

Co-founding Pine, a Toronto digital mortgage company that lets buyers apply in minutes, and running it as CEO.

What did Justin Herlick speak about at TechTO?

He was the guest on The Founders Journey (LIVE) in August 2023, talking through Pine's early years and taking on the big banks.

How big is Pine?

It has surpassed $1B CAD in mortgages under administration and raised roughly $50M, with Greylock Partners and Inovia Capital among its backers.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 25, 2026