On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Kate ↗
In their words
I am forbidden by law to both say the name of my product and tell you what it's used for.
who wants to work a job where there's a straight line? We love the dotted line. It's so fun to figure this out.
Quick answers
What does Kate Hanna do?
She is Senior Director of Communications at Novo Nordisk Canada in Mississauga, and acts as the company's media contact on Canadian announcements about Ozempic and Wegovy.
What did Kate Hanna talk about at TechTO?
At MarketingTO in August 2019 she gave a case study on marketing a Health Canada-approved obesity treatment, and on the regulatory rules that keep pharmaceutical marketers off most of social media.
Why can't Canadian pharma companies market normally on social?
As she explained on stage, Canadian law forbids stating a product's name and what it treats in the same advertisement — so digital campaigns run as brand-name-only ads that point people to talk to a doctor.