On the TechTO stage ×2
Kevin Kliman of Humi presents Social Media to SAAS
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The Founders Journey ft. Kevin Kliman of Humi
Listen to the episode ↗First seen on the TechTO stage in 2016. Every talk is searchable — ask the archive about Kevin ↗
In their words
It doesn't matter what your business is — whether you sell spaceships or snow cones — there are four key metrics that sit at the heart of it, and those are profit, growth, cash and market share.
Users was kind of the thing that frustrated me, because you couldn't get a firm grip on what that actually was. People said monthly active users, but who knows what that means. We had three million listens in a given month — was that a hundred people? Was that a hundred thousand people?
Since starting outbound sales in September we've been able to grow past 300 companies across the country who are using the software. We've hit over six figures in revenue, which is incredible, because we didn't do a dime of revenue in three and a half years of my last company.
do nice things for people without, you know, needing anything back in the moment.
In the States, there are 2,000 different payroll providers. In Canada, there are nine because it's a huge pain in the ass to bring a new payroll product to market.
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Quick answers
What is Kevin Kliman known for?
Co-founding Humi in 2016 and running it as CEO — the Toronto platform that combined HR, payroll and benefits for Canadian small and mid-sized businesses. Employment Hero acquired Humi in January 2025 in a deal BetaKit reported at $155M CAD.
What did Kevin Kliman do before Humi?
He founded Instaradio, an app for broadcasting live audio from a phone, which TechCrunch covered in 2014. He told the TechTO stage in December 2016 that the company was eventually sunsetted, and that its vanity metrics — three million listens a month, with no idea how many people that was — pushed him toward B2B SaaS.
What does Kevin Kliman do now?
He is president of Employment Hero's Canadian business, the operation built out of Humi after the January 2025 acquisition. BetaKit reported in December 2025 that the Canadian business had more than 4,000 customers and was aiming to become a $100M business.
How many times has Kevin Kliman spoken at TechTO?
One TechTO stage talk — 'Social Media to SAAS', December 2016, on trading vanity metrics for revenue. He also appeared as a guest on TechTO's Founder Journey podcast in 2024.