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Kim Kaplan on the TechVancouver stage

Kim Kaplan

Founder & CEO, Snack

ConsumerVancouverOn TechVancouver stages since 2019

Kim Kaplan is the founder and CEO of Snack, a video-first dating app she launched in 2021 with $3.5 million USD in pre-seed funding. She was the third employee at Plenty of Fish, where she ran product, marketing and revenue in the years leading up to Match Group's $575 million acquisition in 2015.

Also on the stage ×1

Panels and roundups Kim appeared on.

In their words

We primarily looked at the data. When you have millions of customers they ask for everything, and it's the outliers you're hearing from — the people who are really upset or really happy.

TechVancouver, Feb 2019 · watch at 31:26

No doesn't mean no. It just means that you didn't present the data or the information to me in the way that I was able to digest it.

TechVancouver, Feb 2019 · watch at 32:54
A few quotes can’t cover everything Kim said on the TechVancouver stage. 1,600+ talks are searchable.Ask about Kim

Around the web ×1

Quick answers

Who is Kim Kaplan?

Kim Kaplan is the founder and CEO of the video dating app Snack, and was the third employee at Plenty of Fish, where she led product, marketing and revenue before Match Group acquired it in 2015.

What did Kim Kaplan do at Plenty of Fish?

She joined as the third employee and first non-support hire, and ran product, marketing and monetization. She told the TechVancouver stage in February 2019 that product decisions there were made primarily from data rather than customer requests.

What is Snack?

A video-first dating app Kaplan launched in 2021, built around short video profiles rather than photos, and aimed at Gen Z daters.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 17, 2026