On the TechWaterloo stage ×1
First seen on the TechWaterloo stage in 2017. Every talk is searchable — ask the archive about Kris ↗
In their words
no one is going to love it as much as you do people will say this about your own kids it's true of products too no one will love it as much so if you hope to create something that other people adopt you have to be uncompromising in your mission to get it in people's hands as soon as possible
nothing will kill a product quicker than a long Gap where you're developing and not getting it in front of people it's those big gaps where projects die
without fail those really messy interactions always led to the greatest realizations it's where we discovered a really fundamental flaw or discovered something wrong with the product or got inspired for a new feature
Quick answers
What is Kris Braun known for?
Founding KidsWifi, a plug-in appliance that gave families safe, filtered internet for their children, and getting it to market by re-flashing 5,000 off-the-shelf routers instead of building hardware. He now runs Plot.
What did Kris Braun talk about at TechWaterloo?
A February 2017 talk called 'Hacking with Hustle' on getting an early-stage product into customers' hands fast — and on what he learned from a first startup that took years and failed.
What did KidsWifi's customers actually care about?
Reliability, not filtering quality. Braun told the TechWaterloo audience that the thing he assumed mattered most was not what parents judged the product on.