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Kyle Lacy on the TechTO stage

Kyle Lacy

Chief Marketing Officer, Docebo

MarketingIndianapolisOn TechTO stages since 2019

Kyle Lacy is chief marketing officer at Docebo, the learning-platform company. He built and led marketing at Lessonly, taking the team from a handful of people to about 70 before Seismic acquired it in 2021, then ran marketing at Seismic and became Jellyfish's first CMO. He has written three books.

On the TechTO stage ×1

TECHTO SALESTO17:51

Why SDRs Should Report to Marketing | Kyle Lacy, VP of Marketing at Lessonly

SalesTO · July 2019
Watch on YouTube ↗

First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Kyle ↗

In their words

The only thing that sells anybody is the experience — the experience that you are serving prospects or customers, as well as the story.

TechTO SalesTO, Jul 2019 · watch at 04:25 ↗

It's more about moving from a message to a movement.

TechTO SalesTO, Jul 2019 · watch at 09:47 ↗
A few quotes can’t cover everything Kyle said on the TechTO stage. 1,600+ talks are searchable.Ask about Kyle ↗

Quick answers

What is Kyle Lacy known for?

Leading marketing at a run of B2B software companies — ExactTarget, Salesforce, OpenView, Lessonly, Seismic, Jellyfish — and now Docebo, where he is chief marketing officer.

What did Kyle Lacy argue at TechTO?

That sales development reps should report to marketing rather than sales. He spoke at SalesTO in 2019 about what changed at Lessonly once the SDR team sat under the marketing org.

What happened to Lessonly?

Seismic acquired it in August 2021. Lacy moved to Seismic as SVP of marketing, then to Jellyfish as its first CMO, and is now at Docebo.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 26, 2026