On the TechTO stage ×1
First seen on a TechTO stage in 2025. Every TechTO talk is searchable — ask the archive about Lisa ↗
In their words
What matters most is that you become obsessed with the problem, not so much the industry.
My advice around fundraising may not be popular, but I just think you should focus on your business, get all the metrics in the right place, and then investors will come to you.
Everyone should just obsess about their customers and then build a product, and a team behind that product, that earns their trust and their love every day.
Around the web ×6
Quick answers
What does AssistIQ do?
AssistIQ applies AI and computer vision to accurately track the supplies, devices and implants used in operating rooms and other high-cost procedural areas, replacing manual barcode scanners and paper entry. Usage insights flow back to clinical, finance and supply chain teams so hospitals capture missed revenue and stop over- or under-buying.
What did Lisa build before AssistIQ?
She co-founded Umapped, a travel itinerary software company, with Thierry (Terry) Wong. Funded entirely by strategic angels rather than venture capital, it was acquired after about five years by Flight Centre Travel Group, where one of her right hands took over and led the business.
Why is AssistIQ focused on the US market?
After an early pilot at the CHUM in Montreal, kicked off with grants and non-dilutive financing, the team went to the US 'uncomfortably early' to learn whether they had a US market. Lisa says AssistIQ is now about 95% US-focused, while still planning to keep scaling across Canada.