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Mallorie Brodie of Bridgit presents Applying Myers-Briggs to Your Business
Watch on YouTube ↗TechTO x StandUp Ventures Present: Together With Women
Watch on YouTube ↗First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about Mallorie ↗
In their words
We look at the team as a whole, and then as we're hiring new team members we know exactly what gaps we have.
I would never take on a project that requires a lot of detail, because I cannot deal with detail. I'm very big picture.
The typical executive at a company is made up of the T and the J — the thinker, and someone who's very checklist oriented. Yet only one percent of females have the TJ.
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Quick answers
What does Bridgit do?
Bridgit Bench is workforce planning software for construction. It lets general contractors forecast which people are assigned to which projects, and see the effect of changes in real time.
What did Mallorie Brodie talk about at TechTO?
In August 2015 she explained how Bridgit used the Myers-Briggs test from its earliest months — for individual self-awareness, for one-on-one feedback, and to see which traits the team was missing before hiring.
How big is Bridgit?
About 70 people, serving more than 300 general contractors including five of the ten largest in the United States, as reported by BetaKit in June 2025. It raised a $24M CAD Series B in 2021.