On the TechTO stage ×1
First seen on the TechTO stage in 2023. Every talk is searchable — ask the archive about Mallory ↗
In their words
We get a lot of pushback. You'll have people telling you that your idea doesn't make sense, or it's never going to work because they tried it.
Keep your eyes forward, never looking back at your rear view mirror. Pay attention to what other people are doing from a creativity or an idea standpoint, but all the hate — get rid of it.
I feel like as an entrepreneur the biggest thing that you learn is a lot of patience, because you want things to move so quickly but they just won't, especially in regulated industries.
More from TechTO ×1
Around the web ×1
Quick answers
What is Eirene?
An online funeral services company. Families arrange a direct cremation or aquamation from home, hospital or anywhere else, without visiting a funeral home. Eirene delivers the remains back.
What did Mallory Greene say on the TechTO stage?
She described three traits she developed building in a regulated industry: composure, when legislation and counterparties move slowly; indifference, in the face of harassment and complaints from funeral home owners; and conviction.
What did she do before Eirene?
She joined Wealthsimple in September 2014 as an early employee and stayed five years, working in marketing, HR and recruiting and launching the Wealthsimple Foundation.