On the TechTO stage ×2
Marcelo Cortes of Faire presents Hypergrowth Challenges
Watch on YouTube ↗
TechTO x TMX Presents: Three Comma Club ft. Faire
Listen to the episode ↗First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Marcelo ↗
In their words
we felt like we were in a simulator, we built a startup, but we had this mothership around us that had a lot of money and it was pretty safe environment to build a product and a company
just by changing your message things picked up and we finally found product market fit
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Quick answers
What is Marcelo Cortes known for?
Co-founding Faire in 2017 and building its Canadian engineering organization in Kitchener-Waterloo to more than 300 engineers. Faire was valued at $5.2B in a November 2025 employee share sale.
Is Marcelo Cortes still Faire's CTO?
No. He moved to Co-founder & Chief Architect when Thuan Pham joined as CTO in June 2024. He remains at Faire — he spoke on NYSE Floor Talk at HumanX in May 2026.
Where is Faire based?
Corporate headquarters are in San Francisco. Its Canadian headquarters, which Cortes established, is in Kitchener-Waterloo, Ontario.