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Maria Hristova on the TechTO stage

Maria Hristova

Former VP of Engineering, Firmex

SaaSTorontoOn TechTO stages since 2022

Maria Hristova led engineering at Firmex, the Toronto virtual data room company, as vice-president from October 2020. A Microsoft alumna with degrees in computer science and maths from Bryn Mawr College, she told TechTO's 2022 International Women's Day event that she still counts the women in every technical room she walks into.

On the TechTO stage ×1

First seen on the TechTO stage in 2022. Every talk is searchable — ask the archive about Maria

In their words

Every time when I get in a room, when I'm having technical conversations or when I'm interviewing or when I'm speaking in conferences like this one, I always count the women.

TechTO, Mar 2022 · watch at 2:43

I spend very little of my time as a VP of engineering actually doing technical stuff. It doesn't mean that you don't need to have a basis in a technical field in order to be in my position, but you will spend very little time actually doing technical stuff.

TechTO, Mar 2022 · watch at 7:04

It's much easier to get somewhere if you know where you're going. Very early on in my career I knew that I was going to be shooting for one of the higher levels of executive positions.

TechTO, Mar 2022 · watch at 8:04
A few quotes can’t cover everything Maria said on the TechTO stage. 1,600+ talks are searchable.Ask about Maria

More from TechTO ×1

Quick answers

Who is Maria Hristova?

A Toronto software engineering leader. Firmex appointed her vice-president of engineering in October 2020, running the development team at the virtual data room company. She began at Microsoft in 2002 and has worked at two startups and two companies under 200 people since.

What did she talk about at TechTO?

Being a woman in software engineering, told through her own org charts. Her first chart at Microsoft had one woman on it, the one who hired her; two later jobs had none in her chain of command. She counts the women in the room to this day, and said it has not stopped as she has moved up.

What does a VP of engineering actually do all day?

By her own pie chart: 40% people — mentoring, hiring, firing, and what she called therapy; 30% risk management; 20% budgeting, planning, clients, vendors and other departments; and 10% technical direction. Mostly meetings, which she said is hard on an introvert.

Is she still at Firmex?

Firmex's own leadership page named a different SVP of engineering when it was read on 2026-09-12, and does not list her, so this page says former. Where she is now is not sourced to any page that could be read, so nothing is claimed.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 12, 2026