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Marissa McNeelands on the TechTO stage

Marissa McNeelands

Co-founder & CEO, Toast

Diversity in techCalgaryOn TechTO stages since 2023

Marissa McNeelands is co-founder and CEO of Toast, the Calgary-based membership collective and recruitment partner for women in tech she launched in 2022 with April Hicke. She came to it from product: a decade in tech, conversational-AI products at Scotiabank, and a master's in management and AI, after starting out in skilled-trades recruitment.

On the TechTO stage ×1

First seen on the TechTO stage in 2023. Every talk is searchable — ask the archive about Marissa

In their words

women are taught from a very young age not to negotiate so you know nice girls don't ask for more

TechTO Talent, Feb 2023 · watch at 03:12

going into your network and asking people for things you'd be so surprised by how many people will open up doors for you and make introductions

TechTO Talent, Feb 2023 · watch at 12:38
A few quotes can’t cover everything Marissa said on the TechTO stage. 1,600+ talks are searchable.Ask about Marissa

More from TechTO ×1

Around the web ×1

Quick answers

What is Toast?

A membership collective for women in tech, by women in tech, founded to flip the hiring dynamic in their favour. It runs a member community alongside partnerships with companies working to add women to technical teams. Not the restaurant point-of-sale company of the same name.

What is Marissa McNeelands' career advice?

Treat a career as a jungle gym rather than a ladder. Her own path ran from medical-office assistant to receptionist to skilled-trades recruitment to bank recruiting, then into product management when an internal sponsor tapped her for it.

How big was Toast when she spoke at TechTO?

About 30 partner companies, she told TechTO Talent in February 2023. By 2024 the collective had expanded into New York, Los Angeles and Chicago.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 29, 2026