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Mark Endras on the TechTO stage

Mark Endras

SVP & Chief Technology Officer, OPENLANE

Automotive TechTorontoOn TechTO stages since 2017

Mark Endras is SVP and Chief Technology Officer at OPENLANE. He co-founded TradeRev in 2009, building a dealer-to-dealer live auction app out of his family's car dealership background. KAR Auction Services bought half of it in 2014 and the rest in 2017 for up to US$125M, and he has stayed with the acquirer since.

On the TechTO stage ×2

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Mark

In their words

You got to find the right partner — and this is probably the single most important step of the process. Someone that's not exactly like you, but complements you; someone you get along with, someone you trust, and someone that's going to have your back.

TechTO, Jan 2017 · watch at 3:17

Invest in your people. Don't be afraid that they're gonna leave — that is a very narrow-minded point of view. Invest in the people and they will retain.

TechTO, Oct 2017 · watch at 8:30

Raising a startup is filled with uncertainty. Every stage brings new challenges and it never gets easier. You kind of have to embrace it — it is normal.

TechTO, Jan 2017 · watch at 12:19
A few quotes can’t cover everything Mark said on the TechTO stage. 1,600+ talks are searchable.Ask about Mark

Around the web ×2

Quick answers

What is Mark Endras known for?

Co-founding TradeRev, the Toronto app that ran real-time dealer-to-dealer car auctions. He started programming it in 2009 and sold the company to KAR Auction Services in two stages, the second in October 2017 for up to US$125M.

What does Mark Endras do now?

He is SVP and Chief Technology Officer at OPENLANE, the company KAR Auction Services became. TradeRev was folded into the unified OPENLANE Canada marketplace in 2023.

What is Mark Endras's background?

He lived in a refugee camp until age three; his parents immigrated to Canada in 1979 and his father built a dealership group from selling used cars. He studied at UBC, then human biology and computer science at the University of Toronto.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 16, 2026