On the TechTO stage ×2
Why raising a startup is like raising a child
Watch on YouTube ↗Mark Endras of TradeRev
Watch on YouTube ↗First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Mark ↗
In their words
You got to find the right partner — and this is probably the single most important step of the process. Someone that's not exactly like you, but complements you; someone you get along with, someone you trust, and someone that's going to have your back.
Invest in your people. Don't be afraid that they're gonna leave — that is a very narrow-minded point of view. Invest in the people and they will retain.
Raising a startup is filled with uncertainty. Every stage brings new challenges and it never gets easier. You kind of have to embrace it — it is normal.
Around the web ×2
Quick answers
What is Mark Endras known for?
Co-founding TradeRev, the Toronto app that ran real-time dealer-to-dealer car auctions. He started programming it in 2009 and sold the company to KAR Auction Services in two stages, the second in October 2017 for up to US$125M.
What does Mark Endras do now?
He is SVP and Chief Technology Officer at OPENLANE, the company KAR Auction Services became. TradeRev was folded into the unified OPENLANE Canada marketplace in 2023.
What is Mark Endras's background?
He lived in a refugee camp until age three; his parents immigrated to Canada in 1979 and his father built a dealership group from selling used cars. He studied at UBC, then human biology and computer science at the University of Toronto.

