On the TechTO stage ×1
First seen on the TechTO stage in 2015. Every talk is searchable — ask the archive about Mark ↗
In their words
your customers don't care about your product your platform or their solution what they care about is the experience that your product delivers
when you convey information using a story it's 8 to 10 times more memorable than if you use facts and figures
storytelling is a mindset it involves embracing a different approach and a different way of thinking and in some ways you have to think like a reporter
More from TechTO ×1
Around the web ×1
Quick answers
What was Mark Evans' TechTO talk about?
That storytelling is a marketing skill rather than a talent. Most startups describe what they built long before they explain why anyone should care, and a feature list gives a customer no reason to keep listening past the first ten seconds.
What is Marketing Spark?
Evans' own consultancy, started in 2012. He works as a fractional CMO and strategic advisor, mostly with B2B SaaS companies, and has partnered with more than 100 of them.
What did Mark Evans do before consulting?
Fifteen years as a technology reporter with the National Post, The Globe and Mail and Bloomberg News, then three startups — b5media, PlanetEye and Sysomos — and co-founding Blanketware.