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Working at Marketing Spark
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About
Mark Evans started Marketing Spark in 2012 after fifteen years as a technology reporter at the National Post, The Globe and Mail and Bloomberg News, and a stint co-founding the startup Blanketware. The reporting is the method: the practice's argument is that most founder-led B2B companies lose deals not on capability but on story — the buyer picks the clearer pitch, referrals stop scaling, and the website, LinkedIn page and deck fall behind what the business has actually become. Engagements are fractional-CMO work: positioning, messaging, website and content strategy rebuilt around where the company is going rather than where it started. Around that sits a set of free tools and channels — a marketing audit that scores homepage positioning, the Marketing Spark podcast of conversations with B2B founders and marketers, a weekly newsletter, a fractional-CMO guide, and a Chrome extension for LinkedIn networking.
Backers
Not applicable — an independent consultancy, not a funded company.
Quick answers
What does Marketing Spark do?
Fractional-CMO work for founder-led B2B companies: rebuilding positioning, messaging, website and content strategy so the story matches the business. Its stated focus is companies between about $5M and $20M.
Who runs it?
Mark Evans, who started it in 2012. He spent fifteen years as a technology journalist at the National Post, The Globe and Mail and Bloomberg News before that, and co-founded a startup called Blanketware.
What else does it publish?
The Marketing Spark podcast, a weekly newsletter for founder-led B2B teams, a fractional-CMO guide, a free homepage-positioning audit, and Marketing Spark IQ, a Chrome extension for LinkedIn networking.