On the TechTO & TechWaterloo stages ×2
Words are Hard
Watch on YouTube ↗Things your sales reps say and what they really mean
Watch on YouTube ↗First seen on the TechTO & TechWaterloo stages in 2016. Every talk is searchable — ask the archive about Marko ↗
In their words
We used historical sales data to combat folklore. I mentioned that they thought they had a 24-month sales cycle — it turns out that 95% of all the deals they've won in the past 2 years were between 4 and 8 months old when they were won.
We ended up adding 10 times more fields than there used to be, but we ended up with nearly 100% adoption of the CRM by the reps.
Asking for help is very different from asking for advice. If you ask for advice, everyone's going to tell you what they think without context. Asking for help means being a little bit more vulnerable.
Around the web ×2
Quick answers
What is Marko Savic known for?
Founding FunnelCake, a revenue operations platform built on the Salesforce ecosystem that helped B2B teams see how marketing and sales actually converted pipeline. Varicent acquired it in October 2020 after six years.
What does Marko Savic do now?
He writes Probably Worth Sharing, a weekly food newsletter on Substack about the personal stories behind recipes and the food system. He announced the move away from tech in January 2023 and describes himself as an internet food person.
What happened to FunnelCake?
Varicent acquired it on 6 October 2020 and folded the product into its sales performance management line. Savic's own summary of the outcome: nobody lost money, nobody got rich.