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Probably Worth Sharing

Probably Worth Sharing is the food newsletter and recipe video project Marko Savic writes after leaving tech in 2023. He founded FunnelCake, the B2B revenue-operations product Varicent acquired in 2020, and won Salesforce's Dreampitch in 2018. The newsletter publishes recipes and stories about food alongside a YouTube cooking show.

2023the year Marko Savic left tech; the newsletter and recipe videos date from after thatMarko Savic's TechTO Ecosystem Directory profile, and probablyworthsharing.com

The people

What they build

An occasional newsletter of recipes and stories about food
A recipe video series on YouTube
Recipe archive, cookbook and home-goods recommendations

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Working at Probably Worth Sharing

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Open roles on the TechTO Job Board ↗Or their own careers page: probablyworthsharing.com/careers ↗

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About

Probably Worth Sharing is what a Kitchener-Waterloo software founder does after the exit. Marko Savic built FunnelCake, a revenue-operations product for B2B sales teams, ran it for six years, and sold it to Varicent in 2020; along the way he won Salesforce's Dreampitch competition and its US$100,000 prize in 2018. He left tech in 2023.

The project is small and says so: "I sometimes write a newsletter about food and I make recipe videos on YouTube." The site carries recipes, an occasional newsletter of recipes and stories about food, a cooking show on YouTube, and pages on the equipment and cookbooks he uses — plus, unusually, a standing Ethics & Ads page.

Savic's two archive appearances — Words are Hard at TechWaterloo in 2016 and Things your sales reps say and what they really mean at TechTO in 2018 — were given for FunnelCake, so this page carries no talks.

Backers

None. This is a personal newsletter and video project, not a funded company.

Quick answers

What is Probably Worth Sharing?

A food newsletter and YouTube recipe series by Marko Savic, publishing recipes and stories about food and the food system.

Who runs it?

Marko Savic, who founded the B2B revenue-operations product FunnelCake and sold it to Varicent in 2020 before leaving tech in 2023.

Is this a tech company?

No. It is here because it is the current work named on Marko Savic's profile, and because a reader who reaches his page should be able to reach it. His TechWaterloo and TechTO talks were given for FunnelCake.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 3, 2026