On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Matt ↗
In their words
We cannot solve our problems with the same thinking we used when we created them.
The future belongs to the curious — the ones who are not afraid to try it, explore it, poke at it, question it and turn it inside out.
Stop discarding those failures and look at ways to connect the dots to actually find ways to succeed unexpectedly.
Around the web ×2
Quick answers
What was Matt Di Paola's TechTO talk about?
He argued at MarketingTO in June 2018 that creative work will not become a commodity, and that the open question for agencies is deciding how people and machines should divide the work.
What did he do at Sid Lee?
He joined Sid Lee's Toronto office in 2014 in a newly created managing director of digital innovation role, later partner, working with clients including Unilever, Netflix, PC Financial and MaRS Discovery District. He left for Huge in October 2018.
Where is he now?
At Bimm in Toronto since January 2026, as SVP of marketing and innovation, responsible for new business and client growth.