On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Maxwell ↗
In their words
Canadian athletes at the Olympics aren't playing for Team Canada against Canadian teams — they're representing Canada on the world stage. Canadian founders can think the same way.
What makes us really unique from a Reddit or a Twitter is that we actually connect to a user's brokerage account, so users share exactly what they're investing in transparently.
More from TechTO ×3
Around the web ×2
Quick answers
Who is Maxwell Nicholson?
The co-founder and CEO of Blossom Social, the Vancouver investing social network. He grew up in Grand Forks, British Columbia and was a McKinsey consultant before leaving in 2021 to start the company.
What did Maxwell Nicholson talk about at TechTO?
At the Canadian Rocketships 2025 finale in December 2025 he described how fear of competition nearly killed Blossom in its first year, and argued that Canadian founders should compete globally rather than measure themselves against each other.
What is Blossom Social?
An app where investors link their brokerage accounts and share verified holdings and trades, so posts are backed by real positions rather than claims. It skews to long-term investors and had roughly 160,000 monthly active users by early 2026.