Michael Baruch

Co-founder & President, Cookin

MarketplaceTorontoOn TechTO stages since 2024

Michael Baruch co-founded Cookin in Toronto in 2022 with Morley Ivers — a marketplace where home cooks and chefs sell meals, plus the software behind those businesses. CookUnity acquired Cookin in an all-stock deal that closed in November 2024. Baruch stayed on as president and helps lead the acquirer's Canadian expansion.

On the TechTO stage ×1

TECHTO TOGETHER30:40

The Future and Growth Story of Cookin with Co-Founder Michael Baruch, Co-Founder at Cookin

Together · February 2024

Watch on YouTube ↗

First seen on the TechTO stage in 2024. Every talk is searchable — ask the archive about Michael ↗

More from TechTO ×2

Newsletter

Top talks of the yearThe TechTO newsletter · mentions Michael

2024

Newsletter

March 13, 2024: How to compete with Uber Eats 🍕The TechTO newsletter · mentions Michael

2024

Around the web ×1

Interview

Morley Ivers and Michael Baruch, Co-Founders of Cookin, Newly Launched Homemade Food Delivery MarketplaceThe Edge, A Leader's Magazine

2022

Quick answers

What is Cookin?

A Toronto marketplace for homemade food: independent cooks and chefs list meals, and Cookin handles the storefront, ordering and delivery around them. Founded in 2022 by Morley Ivers and Michael Baruch.

What happened to Cookin?

CookUnity, the US chef-made meal delivery company, acquired it in an all-stock deal that closed in November 2024 and was announced that December. The 20-person team stayed on, and Ivers and Baruch kept their roles.

Who backed Cookin?

Relay Ventures led, with Mistral Ventures and Sobeys, plus angels including Wealthsimple's Michael Katchen and Resy's Ben Leventhal. BetaKit reported $14.8M raised across pre-seed and seed.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 30, 2026