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Cookin

Cookin is a Toronto marketplace for homemade food: independent cooks and chefs sell meals through it, and it provides the storefront, ordering and delivery around them. Morley Ivers and Michael Baruch founded it in 2022; CookUnity acquired it in November 2024.

MarketplaceTorontoFounded 2022cookin.com

The people

Michael BaruchCo-founder & President · 1 TechTO talk
MI
Morley IversCo-founder & CEOprofile coming

What they build

Cookin marketplaceHomemade meals from independent cooks and chefs, ordered and deliveredProduct page ↗

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Working at Cookin

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On the TechTO stage

Every talk is searchable — ask the archive about Cookin

About

Cookin launched in Toronto in 2022 as a marketplace where home cooks and chefs could sell what they cook, plus the software to run that as a business — listings, orders, payments and delivery. It raised from Relay Ventures, Mistral Ventures and Sobeys, with angels including Wealthsimple's Michael Katchen and Resy's Ben Leventhal. CookUnity, the US chef-made meal delivery company, acquired it in an all-stock deal that closed in November 2024 and was announced that December; the 20-person team stayed, and co-founders Morley Ivers and Michael Baruch kept their roles while also leading CookUnity's Canadian expansion. Baruch told the growth story at TechTO Together in February 2024.

Backers

Relay Ventures led, with Mistral Ventures and Sobeys, plus angels including Michael Katchen (Wealthsimple), Ben Leventhal (Resy) and chef Patrick Kriss. BetaKit reported $14.8M raised across pre-seed and seed. Acquired by CookUnity in an all-stock deal closed November 2024.

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Quick answers

What is Cookin?

A Toronto marketplace for homemade food. Independent cooks and chefs list meals; Cookin handles the storefront, ordering and delivery.

Who owns Cookin?

CookUnity, which acquired it in an all-stock deal that closed in November 2024. All 52 shareholders approved and took equity in CookUnity.

Is Cookin still running?

Yes. It continued under its own founders after the acquisition, with Ivers and Baruch also leading CookUnity's expansion into Canada.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 30, 2026