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Morley Ivers

Co-founder, Cookin

Food marketplace

Morley Ivers co-founded Cookin, a Toronto marketplace for homemade meals from independent cooks and chefs, with Michael Baruch in early 2022, per BetaKit. He was Cookin's CEO when CookUnity acquired the company in a deal that gave Cookin's shareholders equity in CookUnity. In January 2026, The Spoon identified him as CookUnity's head of partnerships.

Morley hasn’t spoken on a TechTO, TechVancouver or TechWaterloo stage. This profile is here because Morley co-founded Cookin, which appears in 1 talk in the archive.

More from TechTO ×1

Newsletter
February 8, 2024: Insights into the startup landscapeThe TechTO newsletter · mentions Morley
2024

Around the web ×5

Interview
CookUnity Partners With Airbnb to Bring Chef-Created Meals to the Short Term Rental MarketThe Spoon
2026
Article
Cookin acquired by US-based, fellow chef-made meal delivery startup CookUnityBetaKit
2024
Interview
Homegrown Business: Morley Ivers of CookinToronto Guardian
2023
Article
“Cookin” Up Growth: Toronto Homemade Delivery Startup Expands to U.S.Food On Demand
2023
Article
Toronto’s Cookin raises $17-million to build online delivery market for home-cooked mealsThe Globe and Mail
2023

Quick answers

What company did Morley Ivers co-found?

Cookin, a Toronto marketplace and software platform for homemade food. BetaKit reported on 2024-12-11 that Cookin was founded in early 2022 by CEO Morley Ivers and president Michael Baruch.

How did Cookin get started?

The Globe and Mail reported on 2023-02-12 that Cookin had raised $17 million from investors including Relay Ventures and Mistral Ventures, and that Ivers, as CEO, planned to operate in 17 cities by 2025. Food On Demand quoted Ivers as Cookin co-founder and CEO on 2023-02-23.

What happened to Cookin?

BetaKit reported on 2024-12-11 that CookUnity acquired Cookin, that Cookin's 52 shareholders unanimously approved the deal and received equity in CookUnity, and that Ivers and Baruch stayed on to grow Cookin and lead CookUnity's expansion into Canada.

What is Morley Ivers doing now?

The Spoon, on 2026-01-28, described Ivers as CookUnity's head of partnerships, speaking about CookUnity's partnership with Airbnb. His role has not been verified more recently than that.

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Maintained by TechTO · facts sourced and dated · last reviewed Sep 18, 2026