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Michael Cheng on the TechVancouver stage

Michael Cheng

Co-founder & CEO, Lumen5

Marketing TechnologyVancouverOn TechVancouver stages since 2018

Michael Cheng is co-founder and CEO of Lumen5, the Vancouver company whose software turns written content — blog posts, articles, scripts — into short videos. He started it in 2015 with Christopher Bowal and Nigel Gutzmann, after co-founding the link tool Sniply. He spoke on the TechVancouver stage in May 2018.

On the TechVancouver stage ×1

First seen on the TechVancouver stage in 2018. Every talk is searchable — ask the archive about Michael

In their words

you have to be very careful about the people who really love your products — do they love you for the right reason, are they the persona the type of people that you want loving your product, do their opinions matter

TechVancouver, Jun 2018 · watch at 02:33

if you pivot too late it could be too late to pivot and sometimes an early pivot isn't necessarily a bad thing if you pivot too late you run out of cash you're not in a good position to do so

TechVancouver, Jun 2018 · watch at 05:26

entrepreneurship is an art it's not a science there's no one-size-fits-all there's no blueprints for success and for every conventional wisdom there's always going to be exceptions to the rule

TechVancouver, Jun 2018 · watch at 05:56
A few quotes can’t cover everything Michael said on the TechVancouver stage. 1,600+ talks are searchable.Ask about Michael

Around the web ×1

Quick answers

What did Michael Cheng argue at TechVancouver?

That "listen to your customers" works right up until it doesn't. He walked through when customer input is the most reliable signal a product team has, and when following it takes a product somewhere its customers never asked for.

What is Lumen5?

Vancouver software that turns written content into short video, automating the storyboarding and editing a video team would otherwise do. Founded 2015; the company says it has passed four million users.

Was Michael Cheng on the TechTO stage?

No. His talk was at TechVancouver in May 2018. TechVancouver is a separate stage in the same archive.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 30, 2026