On the TechTO stage ×1
First seen on the TechTO stage in 2025. Every talk is searchable — ask the archive about Michael ↗
In their words
We have over 35,000 customer locations. We record upwards of 15 times the amount of video that gets uploaded to YouTube — and this is content that lives in the shadows. Nobody looks at it.
Take unreasonable risks in the early days. The incentive is not on the customer to bet on you.
More from TechTO ×1
Around the web ×1
Quick answers
Who is Michael Matta?
The co-founder and CEO of Solink, the Ottawa company that turns business security cameras into a cloud video and analytics service. He started it in 2009 with Andrew Paliga.
What did Michael Matta talk about at TechTO?
At the Canadian Rocketships 2025 finale at Toronto City Hall in December 2025 he laid out four principles from scaling Solink, starting with taking unreasonable risks early, because a customer has no reason to bet on an unproven company.
What does Solink do?
It connects existing security cameras to the cloud and pairs the video with transaction data, so a business can find the moment behind a refund, a discount or an incident. It serves more than 35,000 customer locations.