On the TechTO stage ×1
First seen on the TechTO stage in 2018. Every talk is searchable — ask the archive about Michael ↗
In their words
how come it is so easy for us to be able to search hotels to find the best price but when you search for everyday items let's say a TV it's incredibly complicated
Quick answers
Who is Michael Ross?
A director at Yroo, the Toronto shopping search engine, who introduced himself that way on the MarketingTO stage in August 2018 while demonstrating the product. Nothing further about him is published in a source this page could read.
What was Yroo?
A Toronto shopping search engine founded in 2014 by Nick Zhu. It indexed products, stores and promotions across retailers so shoppers could compare the whole market at once, raised about $11 million and ran an Irish operation from Dublin. It is no longer active.
What problem did the demo describe?
That product search is harder than hotel search because the underlying data is messy — different images, different naming conventions from store to store — so a shopper cannot tell whether two listings are even the same product. Yroo's answer was big data and machine learning to normalise it (TechTO MarketingTO, August 2018).
What is Michael Ross doing now?
Not established. Yroo is no longer active, and no public source read for this page states where he works today. This page does not publish from LinkedIn or contact-data aggregators, and 'Michael Ross' is a common name — nothing here is inferred from a same-name match.