The people
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Working at Yroo
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On the TechTO stage
Dana Toering of Yroo presents Growth Hacker vs. Traditional Agency
Watch on YouTube ↗Demo of the Month: Yroo
Watch on YouTube ↗Every talk is searchable — ask the archive about Yroo ↗
About
Yroo was founded in Toronto in 2014 by Nick Zhu, and set out to be a search engine for shopping rather than another marketplace: it crawled products, prices and promotions across retailers and let shoppers query them in one place, later adding AI-assisted recommendations. It raised roughly $11 million and expanded to Dublin in 2016, an operation Ireland's enterprise department said would create 33 jobs. In 2018 it added senior commercial hires as it pushed for growth; Dana Toering presented at TechTO in February 2018 on growth hacking versus traditional agency work, and Michael Ross demoed the product as August 2018's demo of the month. The company is no longer active.
Backers
Raised about $11 million; investors not confirmed here.
Quick answers
What was Yroo?
A shopping search engine: it indexed products, stores and promotions across retailers so a shopper could search the market in one place, with AI-assisted recommendations layered on later.
Who founded Yroo?
Nick Zhu, in Toronto in 2014. Dana Toering and Michael Ross joined the commercial team and were the two who presented at TechTO in 2018.
What happened to it?
The company is no longer active and its site does not serve. It had raised about $11 million and run a Dublin operation announced in 2016.