The people
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Working at BridesMade
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On the TechWaterloo stage
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About
BridesMade let a bridal party rent bridesmaid dresses online instead of buying them — the founders' case being that the great majority of those dresses are never worn again. Mallory McKewen and Kaleah Baker built it in Waterloo region and came through Communitech's Fierce Founders bootcamp and the first cohort of its accelerator. McKewen took the TechWaterloo stage in September 2017 to talk about how she knew it was time to leave her day job for it. The company is no longer trading and its website no longer resolves.
Backers
Came through Communitech's Fierce Founders programme; no priced round found
Quick answers
What was BridesMade?
An online platform for renting bridesmaid dresses rather than buying them, built in Waterloo region.
Who founded BridesMade?
Mallory McKewen and Kaleah Baker, through Communitech's Fierce Founders bootcamp and accelerator.
Is BridesMade still operating?
No. Its website no longer resolves and there is no recent activity; McKewen now works at BDC.