ecosystem / companies / blackcart

Blackcart

Blackcart is a Toronto e-commerce startup, founded in 2017 by Donny Ouyang, whose software lets online shoppers receive products and try them before paying. Aimed at boosting merchant conversion, it raised roughly $11M and pivoted from an early consumer Chrome extension to a B2B platform.

No longer operating — No longer operating. The blackcart.com domain registration has expired and no acquisition or successor was announced.

E-commerceTorontoFounded 2017
$11MraisedCrunchbase funding record ↗

The people

Donny OuyangFounder, Blackcart · 1 TechTO talk

What they build

Blackcart Try Before You BuySoftware that lets e-commerce shoppers try products at home before being charged, aimed at raising conversion and reducing returns.

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Working at Blackcart

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On the TechTO stage

TECHTO

Raising money during a global pandemic | Donny Ouyang (BlackCart)

July 2020
Watch on YouTube ↗

Every talk is searchable — ask the archive about Blackcart ↗

About

Blackcart provides 'try before you buy' software so e-commerce brands can ship items to shoppers who are charged only for what they keep. On the TechTO stage in July 2020, founder Donny Ouyang discussed raising money during the pandemic and noted the company had pivoted from its earlier B2C Chrome-extension approach. It has raised about $11M.

Backers

500 Global, Origin Ventures, Hyde Park Venture Partners · ~$11M raised

Some figures are founder-stated, not independently confirmed

More from TechTO ×2

Newsletter
March 1, 2023: From Concept to Launch in Record TimeThe TechTO newsletter · mentions Blackcart
2023
Newsletter
January 4, 2023: What we can learn from Shopify's recent announcementsThe TechTO newsletter · mentions Blackcart
2023

Quick answers

What does Blackcart do?

It provides 'try before you buy' software that lets e-commerce shoppers try products before paying, helping merchants lift conversion.

Who founded Blackcart?

It was founded in 2017 by Donny Ouyang, a serial founder who previously built the tutoring marketplace Rayku.

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Maintained by TechTO · facts sourced and dated · last reviewed Jul 21, 2026