On the TechTO stage ×1
First seen on the TechTO stage in 2019. Every talk is searchable — ask the archive about Michelle ↗
In their words
often when there's technology and it's a shiny new object and everyone chases it your creative brief becomes do something with VR or AI
technology is a tool that can make a big idea more useful but you need to have a big idea
tech is useless to you if it's not contributing to something bigger and meaningful
Quick answers
What did Michelle Campbell say at TechTO?
That technology alone is bad at ideas. She opened with Garry Kasparov, who lost to Deep Blue in 1997 and then ran an experiment showing that ordinary players working with ordinary computers beat the strongest chess machine — her argument for briefs that start from a human insight rather than from 'do something with VR'. TechTO MarketingTO, February 2019.
What is her role at Huge?
Group vice president of strategy, leading strategy first for Canada and then for a global team working with Google. That title comes from her One Club awards-jury biography, which carries no date, so it is recorded here as the role she held rather than as a present-day title.
What is Michelle Campbell doing now?
Not established from a dated public source. 'Michelle Campbell' is a common name and this page does not publish from LinkedIn or contact-data aggregators, so nothing here is inferred from a same-name match.