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Mika Unterman on the TechTO stage

Mika Unterman

Founder & President, Apical

SustainabilityTorontoOn TechTO stages since 2017

Mika Unterman founded Apical in 2019, a Toronto consultancy that helps cannabis and psychedelics companies measure and manage environmental and social impact. Before that she demonstrated WalkMe's digital adoption platform on the TechTO stage in June 2017, making the case that in-app guidance beats training people have already forgotten.

On the TechTO stage ×1

First seen on the TechTO stage in 2017. Every talk is searchable — ask the archive about Mika

In their words

that's because of the forgetting curve that means that ten days into your training you've already forgotten what you've done on day one

TechTO, Jun 2017 · watch at 2:41

company spends lots of money on Salesforce and when you first got trained on this platform you probably got a manual about this big

TechTO, Jun 2017 · watch at 2:14
A few quotes can’t cover everything Mika said on the TechTO stage. 1,600+ talks are searchable.Ask about Mika

Around the web ×1

Quick answers

What did Mika Unterman demonstrate at TechTO?

WalkMe, a digital adoption platform that overlays existing software and walks a user through a task step by step. The argument, made in June 2017, was the forgetting curve: staff are trained in week one and asked to do the work weeks later, so guidance belongs in the application rather than in a manual or a video library.

What is Apical?

An ESG consultancy she founded in 2019, described by Highly Capitalized in March 2022 as an ethical cannabis collective working on impact metrics — human, social and environmental capital — and running an incubator that takes companies through ESG pilots. Its work includes reusable shipping packaging for cannabis.

What is Mika Unterman doing now?

Founder and president of Apical as of the March 2022 profile cited below; no later dated source was found for this page, and it does not publish from LinkedIn or contact-data aggregators.

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Maintained by TechTO · facts sourced and dated · last reviewed Aug 30, 2026